Northern Lights Safari
Direct-booking website for Tromsø's busiest aurora tour operator. Built to win bookings back from the big resale platforms.
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Overview
Northern Lights Safari runs aurora tours out of Tromsø for thousands of guests a season, but most of those bookings arrived through GetYourGuide and similar platforms that take 20 to 25% of every sale. The site's job is simple: give guests a reason to book direct. Guests pick a date and group size straight on the homepage, pay less than they would through a reseller, and the operator keeps the margin. We built the site on Next.js with Sanity as the CMS, so the team edits tours, prices and content without touching code. Six tour pages cover the classic chase, a small-group option and dedicated French, German, Spanish and Italian departures. A blog and FAQ answer the questions guests actually search for, from camera settings to what to wear at minus fifteen.
Team
Deliverables
Next.js Website
Sanity CMS Setup
Direct Booking Flow
Multilingual Tour Pages
SEO Architecture & Blog
FAQ & Conversion Copy
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FAQ
Get quick answers about working with us and our approach to digital solutions.
What’s included in a monthly retainer?
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Each retainer includes a set number of design or strategy requests per month, priority turnaround, and a dedicated point of contact. It’s built for teams who want ongoing support without starting from scratch every time.
How many requests can I make per month?
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We typically handle up to two active requests at a time, with new ones queued as they’re completed. Most deliverables are turned around within 48–72 hours, depending on complexity.
Is a retainer better than a one-off project?
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If you need ongoing design support, faster turnarounds, or regular iterations, a retainer is often more cost-effective and collaborative than starting fresh each time.
Who will I be working with?
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You’ll work directly with senior designers and strategists. No middle layers, no fluff—just experienced people doing the work.
Do you work with international clients?
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Yes. Most of our clients are remote. We’re fully set up to collaborate across time zones with clear communication and shared tools.
