I'm quitting marketing.

Sounds dramatic, right? But here's the truth: as a builder, I've been fighting an uphill battle by trying to wear both hats.

A few years back I thought "how hard can it be?" I can build and market my products and agency. Easy.

Wrong. So freaking wrong.

The Builder's Dilemma

Marketing is HARD. Like, genuinely difficult. And when you're wired to build, when your brain lights up at the thought of new features and solving technical problems, marketing feels like crawling through mud.

Every hour I spent on marketing was an hour I wasn't building. Every marketing task I completed left me feeling drained rather than energized. The context-switching was killing my productivity.

And let's be honest - I wasn't even doing it well. I was going through the motions, checking boxes:

• Write blog post ✓
• Schedule social media ✓
• Analyze metrics ✓
• Create email sequence ✓

But there was no passion behind it. No strategy. Just a builder reluctantly doing marketing because "that's what you're supposed to do."

The Breaking Point

My breaking point came when I realized I was spending 60% of my time on marketing and only 40% on building. It felt wrong. Backwards. I'd start my day excited to work on new features but end up doom-scrolling through marketing blogs trying to figure out what I was supposed to be doing.

I just want to build more features.

That thought kept echoing in my head. Why was I forcing myself to be something I'm not? Why was I making myself miserable trying to become an expert in a field that doesn't energize me?

Finding My Match

A few weeks ago, everything changed. I found my perfect match: @nadiaekhamis. She's joined me and has fully taken over the marketing side.

Let me be clear - this isn't about delegating grunt work. This is about bringing in someone who is to marketing what I am to building. Someone who gets excited about marketing strategies the way I get excited about new features. Someone who sees opportunities I was blind to.

The difference is night and day. Nadia doesn't just "do" marketing - she lives it, breathes it, excels at it.

The Immediate Impact

In just a few weeks, the impact has been crazy. Honestly, it's been transformational in ways I didn't expect:

1. I'm back in flow state. I can build, network, and sell (the things I love to do) without the constant dread of marketing tasks looming over me.
2. Our marketing is actually working now. Turns out when someone who loves marketing takes control, the results are exponentially better.
3. The business is growing faster. We're each playing to our strengths instead of struggling with our weaknesses.
4. I'm enjoying work again. The relief of focusing on what I do best can't be overstated.

She's fully taken control of marketing and killing it. The strategies she's implementing would have taken me months to figure out - if I ever did.

The Builder-Marketer Dynamic

What I've realized is that builders and marketers approach problems fundamentally differently:

• Builders think in systems, features, and solutions
• Marketers think in stories, perceptions, and connections

These mindsets complement each other perfectly but are difficult to embody simultaneously in one person. The rare "technical marketer" exists, but most of us lean strongly in one direction.

And that's okay. That's more than okay - it's optimal.

My Advice For You

EVERY builder needs a Nadia.

Stop telling yourself the lie that I told myself for years: "I can do it all." Yes, you technically can. But at what cost? How much slower are you growing because you're splitting your energy between building and marketing?

Find someone who lights up at the thought of marketing the same way you light up at the thought of building. Someone who sees marketing opportunities everywhere. Someone who can translate your technical brilliance into messages that resonate with customers.

You don't need to quit marketing entirely like I did. But you do need to acknowledge where your genius lies - and where it doesn't.

The Way Forward

I'm not quitting business. I'm not even completely removing myself from marketing discussions. I'm just finally acknowledging what I should have years ago: my time is best spent building, and marketing is best handled by someone who loves it.

So here's to all the builders out there still struggling with marketing: it's not you, it's the hat you're trying to wear. Find your Nadia, focus on your zone of genius, and watch what happens.

The results might just be crazy... in the best possible way.